Instagram hits 500 million users BUT people are spending less time in the App.

June 22, 2016


What took Facebook nearly seven years to accomplish, Instagram has just achieved in under six. The photo-sharing app hit 500 million users today.


With  80% of its users now from outside the US, up from 75% last fall, Instagram's growth has relied heavily on its popularity in overseas countries like Japan, Germany, France and Indonesia. 


Instagram has also hit 300 million daily active users. The average time spent on the service is 21 minutes per day, according to Instagram.


There have been some worries that users of various social media services may be spending less time using the apps, following a report earlier this month by marketing intelligence firm SimilarWeb, reported by CNBC, which observed a decline among Android users.


Nevertheless, with 95 million images and posts shared daily from users around the world, Instagram cofounder and CEO Kevin Systrom seems pleased with where the photo sharing platform is positioned. 


“It’s a big milestone for us because we set to create a community, not just a photo-sharing app,” Systrom told TIME in an interview.


Cadence Bambenek is a technology reporter for Business Insider. She formerly interned at the Wisconsin State Journal and covered technology at the University of Wisconsin-Madison for The Badger Herald, where she wrote about academic research, student startups and participants in national innovation competitions.  This piece was originally published in Business Insider


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