Twitter vs Snapchat: Which is Better for Small & Local Businesses?

August 24, 2016

In a perfect world, local business owners would have unlimited resources for marketing on Twitter and Snapchat; but they don't. So which is better?

 

There's only one way to find out: Larry The Bird will have to battle it out with Ghostface Chillah in a Social Media Showdown that would make Don King proud.

 

Let's Get Ready To Rumble!!!!!!

 

ROUND 1: DAILY ACTIVE USERS 

As fans of HBO's Silicon Valley learned in Season 3, Episode 9: DAU's are a metric investors use when determining a platform's valuation. For this first round, our judges from Wall Street and Main Street have actually agreed to use the same scoring methodology.

 

So who has more Daily Active Users?

According to Bloomberg Technology, Snapchat now has 150 million users each day vs 140 million for Twitter.  GhostFace Chillah finishes slightly ahead in points and wins Round 1!!!!

 

ROUND 2: GEO-TARGETING

Having millions of active users throughout the U.S. is all well and good; but what really matters to local businesses, is connecting with customers in their neighborhoods right now. 

 

Local brands and businesses can create filters on Snapchat with a geofence (a virtual barrier) to target users snapping in a specific geographic radius. "Snapchat On-Demand Geofilters level the playing field for small businesses who once had little to no interest in the platform," says Vincenzo Landino of 52 Creative.

 

Geofilters are a fun way for businesses to gain exposure; however, only Twitter will allow you to find people nearby, in real-time, who are having conversations online related to your business. Then pro-actively engage these potential customers in conversation. For this reason, Round 2 goes to Larry The Bird.

 

ROUND 3: REVERENCE FOR LOCAL BUSINESS

Twitter's recently launched "Dashboard" App is a powerful tool designed to help small businesses connect with their customers and community. It gives local merchants a clear picture of what’s being said about their businesses, lets them schedule Tweets, and offers insights about their Tweet performance. The App's "About You" option shows a wide range of mentions, and will give you a unique way to find and promote testimonials and messages from satisfied customers.

It's great that Twitter is FINALLY taking small and local businesses seriously. I'm confident that Snapchat will follow with something similar soon; but until then the winner of the battle for local businesses, is...

So now you have my two cents, but at the end of the day, The Choice Is Yours:

 

 

 

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